The main challenge of this project was to transform the perception of a bakery, traditionally associated with sweets, to promote healthy living habits. Through an informative leaflet with a detailed map, participants had the opportunity to follow local routes with the incentive of receiving discounts at the bakery if they completed the course and shared photos, linking physical activity with business promotion.

The design focused on reflecting the artisanal and approachable essence of the bakery. To capture this identity, I directed the visual style of the project and opted for illustrations with a traditional touch, aligning with the local values. Working as a team with an illustrator and Ana de Dios as the copywriter and social media specialist, we created an attractive and engaging leaflet. Additionally, we developed posts for social media, maintaining a friendly and dynamic tone to promote the initiative, turning the routes into an interactive experience with a sweet reward as an incentive.

Ruta Dolça provided me with valuable experience in interacting with external clients in the design sector, allowing me to learn how to interpret their specific needs. Furthermore, I consolidated my teamwork skills and honed my ability to create promotional materials that respected the identity of an existing brand, maintaining the visual and conceptual cohesion of the project.